Manitoba sits between the gas-heavy Prairie provinces to the west and the more electric markets to the east. In 2023, 52% of Manitoba households used natural gas for their primary heating system and 33% used electricity, according to Statistics Canada. For tankless installers, that means a solid gas market in Winnipeg and other served towns, and a sizeable group of callers who won't have gas at all.
We are a marketing service, not a contractor. This page explains how tankless marketing works in Manitoba.
The Manitoba market and its buyers
The short answer: gas-served Winnipeg homes, with a real share of electric-only callers to qualify politely.
Most gas tankless opportunity is in Winnipeg and the larger gas-served communities. Detached homes with older tanks and growing families are the core audience, along with basement renovators. Because a third of homes heat electrically, your intake process should confirm gas service early, so neither side wastes an estimate visit.
Who to target:
- owners of gas-heated detached homes replacing tank heaters;
- homeowners finishing basements who want floor space;
- small businesses with steady hot-water demand;
- landlords with gas-served rental properties.
Seasonality and climate
The short answer: one of the longest heating seasons in southern Canada.
Manitoba's prairie winters are long and very cold. Incoming water temperatures drop sharply in winter, which is when an undersized tankless unit disappoints. Content that explains sizing for a Winnipeg January will save you callbacks. Emergency replacement demand follows the cold; descaling campaigns fit the warmer months.
The regulator to know
The short answer: the Office of the Fire Commissioner's Inspection and Technical Services.
Manitoba's Office of the Fire Commissioner and its Inspection and Technical Services branch handle gas and oil-burning equipment permits and gas tradesperson licensing under The Gas and Oil Burner Act. In January 2026 the branch issued Gas Bulletin ITS 26-001, adopting the 2025 CSA B149 series in full from March 1, 2026, with all gas installations, service work and field approvals from June 1, 2026 required to comply. Among the changes it lists are revised clearance tables for vents. Our news story on the bulletin has the detail.
Programs relevant to tankless, as of October 2026
The short answer: none specific to tankless that we could find; heat pumps get the provincial support.
We found no current Manitoba rebate for tankless water heaters on official pages. Efficiency Manitoba offers rebates for cold-climate air source heat pumps, which affects how some homeowners plan upgrades but doesn't apply to tankless units. Don't imply a rebate exists; if a customer asks, point them to Efficiency Manitoba and say what you know as of the date.
Questions Manitoba homeowners ask before a tankless quote
The short answer: will it keep up, what about the vent, and is there a rebate.
The same three questions come up again and again. Will one unit handle two showers and a dishwasher on a February morning? Does the old plastic vent have to go? Is there any money back? A short page answering all three, with your own numbers and the date, shortens estimate visits and filters out people who were only hoping for a rebate.
How we'd market tankless in Manitoba
The short answer: qualify gas service early, update for the 2025 codes, and sell on capacity rather than rebates.
- Ask about gas service in the first exchange. A short line on your contact and landing pages, and a question in the office script.
- Refresh install content for the 2025 codes. Replace diagrams and wording drawn from older editions.
- Lead with capacity and space. Without a rebate, the value case is endless hot water, recirculation and floor space.
- Offer alternatives honestly. If you install electric or heat pump water heaters, say so; if not, say who the caller should contact.
- Use maintenance reminders. Where local water is hard, annual service is an easy offer to explain.
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Frequently asked questions
Which gas code applies to tankless installs in Manitoba?
The 2025 editions of the CSA B149 series, adopted without amendments. Manitoba's bulletin says they took effect March 1, 2026, and all gas work from June 1, 2026 must comply.
Is there a Manitoba tankless rebate?
We found no current Manitoba rebate for tankless water heaters on official pages in October 2026. Efficiency Manitoba's featured residential rebates focus on heat pumps.
Who licenses gas fitters in Manitoba?
Permits and tradesperson licences for gas and oil-burning equipment fall under The Gas and Oil Burner Act, administered through the Office of the Fire Commissioner's inspection and technical services.
Should Manitoba installers market electric options?
If they install them. A third of Manitoba households heat with electricity, so some leads will have no gas service, and a clear page on alternatives keeps those callers.
Sources
- Statistics Canada: Table 38-10-0286-01 (2026-10-23)
- Manitoba Office of the Fire Commissioner (2026-10-23)
- Manitoba Inspection and Technical Services: Gas Bulletin ITS 26-001 (January 2026) (2026-01-12)
- Efficiency Manitoba: Air Source Heat Pump Rebate (2026-10-23)