Marketing for tankless installers is delivered through HVAC.Agency's plans. Plans start at $2,998 a month and websites at $3,500, all in Canadian dollars, with provincial GST/HST added. Before any plan begins, you get a 7-day free trial, with no credit card required and no lock-in. The full, current price list is on HVAC.Agency's pricing page.
Starter
$2,998 /month
Website with SEO service pages, Google Business Profile and local SEO, basic Google and Meta ads setup, monthly reporting, hosting and maintenance.
Growth
$4,498 /month
Everything in Starter plus advanced SEO and content, multi-channel paid ads, retargeting, CRM integration, review generation and weekly reporting.
Elite
$8,998 /month
Everything in Growth plus video marketing, PR outreach, a dedicated account manager, a real-time dashboard, monthly strategy calls and custom reporting.
Website packages
Essential
$3,500 one-time
5–7 page custom website in 2–3 weeks, plus $149/month hosting and maintenance.
Professional
$6,500 one-time
10–15 page conversion-focused website in 3–4 weeks, plus $249/month hosting, maintenance and CRO.
Enterprise
$12,500 one-time
Unlimited pages and locations in 4–6 weeks, plus $449/month full management.
7-day free trial · no credit card · no lock-in. 7-day free trial: digital marketing audit, website performance check, SEO analysis and competitor benchmarking. No credit card required.
Prices in Canadian dollars. Sales tax is added based on the client's province (as of October 2026, CRA rates): 5% GST in Alberta, BC, Manitoba, Saskatchewan, Yukon, NWT and Nunavut; 13% HST in Ontario; 14% HST in Nova Scotia; 15% HST in New Brunswick, Newfoundland and Labrador and PEI; 5% GST plus 9.975% QST in Quebec. Provincial sales tax (BC, Manitoba, Saskatchewan) only where it applies to the service. See full pricing on hvac.agency/pricing.
Monthly plans
The short answer: three plans, from local foundations to full multi-channel marketing.
| Plan | Price (CAD) | What it includes |
|---|---|---|
| Starter | $2,998/month | A website with service pages built for search, local SEO and Google Business Profile work, starter Google and Meta campaigns, hosting and upkeep, and a report each month |
| Growth | $4,498/month | All of Starter, with deeper SEO and content, paid ads on several channels, retargeting, a CRM connection, review generation and a report every week |
| Elite | $8,998/month | All of Growth, with video, PR outreach, your own account manager, a live dashboard, a strategy call each month and reports built around your goals |
For a tankless installer, Starter usually covers local SEO and basic ads. Growth adds the content depth that rebate and recall pages and maintenance plan campaigns need, plus review generation. Elite suits multi-location companies or those adding commercial work.
Websites
The short answer: one-time builds from $3,500, with monthly hosting and maintenance.
| Package | Price (CAD) | What it includes |
|---|---|---|
| Essential | $3,500 one-time | A custom site of 5–7 pages, ready in 2–3 weeks; hosting and maintenance then cost $149/month |
| Professional | $6,500 one-time | 10–15 pages designed to convert, ready in 3–4 weeks; hosting, maintenance and CRO then cost $249/month |
| Enterprise | $12,500 one-time | No limit on pages or locations, ready in 4–6 weeks; full management then costs $449/month |
A tankless-focused installer with one main service area often fits Professional: enough pages for installation, conversion, propane, maintenance, commercial and a few towns.
What drives the cost for tankless installers
The short answer: the number of towns, the competition, and how much content needs maintaining.
- Service area. Five towns need fewer pages and ad groups than twenty.
- Competition. Crowded urban markets need more content and ad budget than small towns.
- Fuel mix. Serving both natural gas and propane customers means two sets of pages and campaigns.
- Rebate exposure. In provinces with active tankless rebates, such as Saskatchewan, content needs more frequent review.
- Commercial work. Selling to businesses adds pages and a different sales process.
- Your capacity. There's no point buying more calls than your crew can take.
A worked example
The short answer: check the plan against your job value and capacity.
Suppose your average tankless installation is worth $5,000 in revenue, and you could take six more installs a month. That is $30,000 in extra monthly revenue at capacity. A Growth plan at $4,498 plus 5% GST, as in BC or Alberta, is $4,722.90 a month, before ad spend. Whether that works depends on your gross margin and how many of those six jobs the marketing actually produces. We'll run these numbers with your real figures during the trial, and we won't recommend a plan your numbers can't support.
Sales tax and billing
The short answer: Canadian dollars, plus GST/HST at your province's rate.
All prices are in Canadian dollars. For tankless installers that means 5% GST in the western provinces and the North, 13% HST in Ontario, 14% in Nova Scotia, 15% in the other Atlantic provinces, and 5% GST with 9.975% QST in Quebec. Billing terms, start dates and any other conditions are set out in writing in your proposal.
What is not included
The short answer: equipment, installation work and your ad budget.
We don't sell equipment or do any installation, repair or service work; we are not a contractor. Your advertising budget with Google or Meta is separate from the plan fee. Third-party costs, such as a call-tracking number or a paid directory listing you choose to keep, are discussed and agreed in writing before they are added.
How to choose
The short answer: start with the trial, then pick the smallest plan that fixes your biggest gap.
- Take the 7-day free trial and read the audit.
- Identify your biggest gap: being found, buying leads, repeat business or accuracy.
- Choose the plan that covers it, and grow from there.
Compare our services, check results from our HVAC work, or read the FAQ. Then call, text or email.
Frequently asked questions
How much does tankless marketing cost?
Through HVAC.Agency, the three plans cost $2,998 (Starter), $4,498 (Growth) and $8,998 (Elite) per month. Websites start at $3,500 one-time. All prices are in Canadian dollars, plus the GST/HST of your province (GST and QST in Quebec).
Is ad spend included?
Plans include ads setup and management at the level each plan describes. The amount you spend with Google or Meta is a separate budget that you control, and the arrangement is confirmed in writing in your proposal.
Is there a contract?
There is no lock-in. The specific terms for your engagement are set out in writing in your proposal before you start.
What does the free trial include?
A week in which we review your current marketing, check how your website performs, analyse your search visibility and benchmark the competitors you meet most. No credit card is required.
Do I own the website?
Yes. You own your website, domain, Google Business Profile and ad accounts.