Tankless installers publish a lot of facts: rebate amounts, efficiency ratings, code references, warranty terms and manufacturer claims. Many of those facts change, and an outdated one is worse than none. This service applies newsroom discipline to your own marketing. We find each claim, check it against the source, date it, link it, and review it on a schedule.
We are a marketing and business consulting service, not a contractor, inspector or regulator.
Who it's for
The short answer: installers whose sites quote rebates, codes or brand claims.
It fits companies that:
- list rebate amounts on their website or in ads;
- operate where gas utilities run rebates, such as Saskatchewan or BC;
- mention a code edition, venting rule or permit requirement on service pages;
- repeat manufacturer statements like "highest efficiency" or "top-selling";
- want a ready process for the next recall.
What's included
The short answer: an audit, corrections, dated sourcing, monitoring and rapid updates.
- Claims audit. Every rebate, code, efficiency, warranty and brand claim on your website, Google Business Profile and active ads, listed in one sheet.
- Source check. Each claim compared with the official or primary source, with the source date recorded.
- Rewrites. Corrected wording with "as of [month, year]" and a link to the administrator or regulator.
- Monitoring. A review schedule for each claim, tied to our newsroom checks.
- Rapid updates. When a program, code or recall changes, we draft the page update and customer message.
- Quarterly summary of what changed and why.
Examples from our newsroom
The short answer: the same items we report are the ones that go stale on installer sites.
- Rebates. SaskEnergy's terms effective August 17, 2026 keep $1,000 for eligible tankless heaters, but set a 120-day deadline and exclude new construction. A page that says "$1,000 rebate on any tankless" is wrong on two counts.
- Codes. Manitoba's adoption of the 2025 B149 codes revised vent clearance tables. Install diagrams from before may no longer match.
- U.S. headlines. Pages warning of a coming U.S. ban on non-condensing tankless are out of date since the May 2025 withdrawal.
- Recalls. The Vesta recall needed a factual customer notice, not an ad.
- Brand claims. Manufacturer market-position statements, such as those in our AHR Expo 2026 story, should be attributed or removed.
Timeline
The short answer: audit in two weeks, corrections in the first month, then ongoing.
| Period | Work |
|---|---|
| Weeks 1–2 | Claims audit across site, profile and ads |
| Weeks 3–4 | Corrections published, sources and dates added |
| Month 2 onward | Scheduled reviews and rapid updates |
How results are measured
The short answer: fewer stale claims, faster corrections and fewer confused calls.
We report the number of claims on file, how many were corrected, the average age of each source check, and how quickly changes were published after a source moved. It also helps to track how often customers call with rebate questions the website should have answered. Accurate content also supports search: BoilerPart.ca grew organic traffic 180% with 2,000+ programmatic pages built on structured, maintained information. That is a result from our HVAC work.
A sample claims register
The short answer: one row per claim, with a source, a date and an owner.
| Claim on your site | Source | Source date | Next review |
|---|---|---|---|
| "$1,000 SaskEnergy rebate on eligible tankless units" | SaskEnergy program page | August 17, 2026 | Monthly |
| "Installed to the 2025 B149 gas code" (Manitoba) | ITS 26-001 | January 2026 | On next code bulletin |
| "Certified ULC S636 venting" | Regulator guidance | As published | Yearly |
You keep the register. It becomes the checklist anyone in your office can use when a customer asks where a number came from.
Mistakes to avoid
The short answer: undated numbers, borrowed claims and silence after a recall.
- Bare rebate figures. Always pair the amount with the administrator and a date.
- Copying the regulator's text. Summarise and link; don't present your page as the rule.
- Advice you can't give. Describe what the source says, not what a specific home needs.
- Deleting instead of correcting. If a page was wrong, a dated correction builds more trust than a quiet edit.
This service is included in HVAC.Agency plans; see pricing or the services overview. Call, text or email to arrange an audit.
Frequently asked questions
Is this legal or compliance advice?
No. We are a marketing service. We report what official sources say and link them; your licensed staff and the regulator decide what applies to a job.
How often do you check rebate pages?
On a schedule agreed in your proposal, typically monthly for active rebates, and immediately when we learn of a change through our newsroom work.
What happens when a recall affects my customers?
We draft a factual customer message and a short web page linking the official notice, and help you identify affected customers from your install records.
Can you remove claims my competitors complain about?
We review claims for accuracy and attribution. If a claim can't be backed by a source, we recommend removing or rewording it.